EMAIL CAMPAIGNS, INSIDE GOOGLE SHEETS
Write personalized emails, send from a list, and follow up from one Google Sheets add-on.
Your workspace at a glance.
ONE FAMILIAR WORKSPACE
Keep contact data where you already work. Build a campaign, review the send, and see what happened without losing the context of your list.
THE PRODUCT TOUR
CONTACT LISTS
Set up contact columns in your spreadsheet and choose a campaign for each row.
Campaigns are selected in your sheet.
| Name | Campaign | Status | |
|---|---|---|---|
| Olivia Reed | olivia@example.com | Welcome series | Ready |
| Noah Carter | noah@example.com | Welcome series | Sent |
| Emma Brooks | emma@example.com | Product update | Ready |
| Liam Foster | liam@example.com | — | Held |
TEMPLATES & AI
Build reusable templates with fields from your sheet. Optional AI writing help is available with your own OpenAI key.
Reusable message template
CAMPAIGNS
Add follow-ups to a campaign and choose when they go out: after a delay or based on a reply, open, or click.
One campaign, two emails
SEND
Review eligible recipients and your Gmail sending allowance before starting a send.
Review this list before you start.
REPORTS
Explore reports by list, campaign, and contact, including sends and available engagement signals.
Send activity by campaign and contact
HOW IT WORKS
Set up the contact columns in Google Sheets.
Write an email and add follow-ups when you need them.
Check eligible contacts and confirm your Send.
See what happened by list, campaign, and contact.
BUILT FOR THE WAY YOU SEND
A direct comparison with Sheets add-ons: YAMM, Mailmeteor, and Mergo. All start with a spreadsheet. The difference is whether writing, campaign decisions, sending, and reporting stay together in that workspace.
FROM INSTALL TO FIRST SEND
Open a ready contact sheet, authorize the add-on, create a simple campaign, review recipients, and send from your Google account—no custom sending domain or separate audience import for the basic flow.
Best-case path with prepared contacts and immediate Google authorization; actual setup time varies. Workspace admin approval may be required.
Why it feels simpler
No separate audience to populate for the basic send. Choose a campaign directly on the contact row.
Start without configuring a custom sending domain. Your Google account limits still apply.
Use templates and follow-ups first; connect your own OpenAI key and GA4 when you want AI or engagement analytics.
| Feature / workflow | AI Email Automation | YAMM | Mailmeteor | Mergo |
|---|---|---|---|---|
| UX · Keep the original Sheet as the contact workspace | Yes | Yes | Yes | Yes |
| UX · Draft, review, send, and view reports without leaving Sheets | Yes | Partial | Yes | Partial |
| UI · Compose and edit inside the Sheets add-on | Yes | No | Yes | No |
| Organization · Assign a campaign on each contact row | Yes | Partial | Partial | Partial |
| Setup · Send through your connected Google account | Yes | Yes | Yes | Yes |
| Setup · Basic send without configuring a custom domain | Yes | Yes | Yes | Yes |
| Email · Personalize using contact columns | Yes | Yes | Yes | Yes |
| Email · Reuse message templates | Yes | Yes | Yes | Yes |
| AI · Writing help in the campaign workflow | Yes | Partial | Yes | Partial |
| Automation · Automatic follow-ups | Yes | Partial | Yes | Yes |
| Automation · More than one follow-up step per campaign | Yes | Partial | Yes | Partial |
| Automation · Follow-ups after reply, open, or click | Yes | Partial | Yes | Partial |
| Reporting · View results in Google Sheets | Yes | Yes | Yes | Yes |
| Privacy · Built-in unsubscribe link and opt-out record | No | Yes | Yes | Yes |
| Privacy · Public data-processing agreement (DPA) | No | Yes | Yes | Yes |
| GDPR · Public compliance statement | No | Yes | Yes | Partial |
| ANNUAL PRICE, ANALYTICS & LEGAL READINESS | ||||
| 12-month paid cost | $24.50 first year; $49/year renewal (proposed) | From $25/year Personal (G2); checkout varies by country | $215.88/user/year equivalent (12 × $17.99 monthly, Premium) | $18/user/year equivalent (12 × $1.50 monthly, Basic; Capterra) |
| Free tier | None | 20 recipients/day | 500 emails/month | First campaign free; then 30 emails/campaign |
| Where reports live | Sheets add-on: list, campaign, and contact | Tracking sidebar in Sheets | Tracking in Sheets or Mailmeteor Dashboard | Tracking in Sheets |
| Google Analytics 4 | Connect your own GA4 property for estimated opens and clicks | Native email tracking in Sheets; not the same GA4 setup | Native email tracking in Sheets; not the same GA4 setup | Native email tracking in Sheets; not the same GA4 setup |
| AI setup and extra cost | Optional own OpenAI API key; API usage billed separately | Standalone AI tools; GPT for Work is a separate product | AI writer in the add-on; availability varies by plan | Gemini =AI() in Sheets; availability depends on Google plan |
| LGPD / GDPR position | No compliance claim; legal and product processes pending | GDPR statement and DPA published; no LGPD assessment here | GDPR statement and DPA published; no LGPD assessment here | Privacy policy and DPA published; no LGPD assessment here |
THE DIFFERENCE
Keep using the sheet and Google account you know. The add-on brings list setup, templates, campaign assignment by row, a clear send check, and contact-level reporting together. Choose broader platforms when you need a CRM, SMS, or landing pages; choose this when the job is sending thoughtful email from Sheets.
PRIVACY, WITHOUT EMPTY BADGES
The core workflow uses your Google Sheet rather than requiring a new marketing audience. Optional AI sends relevant content to OpenAI; engagement measurement uses a connected GA4 property.
LGPD/GDPR compliance is not claimed or certified here. Consent, unsubscribe handling, retention, deletion, and a DPA still need documented product and legal processes before a compliance promise can be made.
Partial means an extra app, integration, hand-off, or only part of the stated workflow. UX/UI rows are observable workflow criteria, not usability-test scores. GDPR rows describe published vendor statements, not independent certification. No LGPD certification is claimed. Based on sources reviewed in September 2026; features and prices may change.
LAUNCH OFFER
A paid annual subscription for the full email workflow in Google Sheets.
Proposed launch offer for the first year only; renews at $49/year. Google sending limits and any OpenAI API charges are separate. Checkout is not connected yet.
ANNUAL PRICE COMPARISON
Compare the cost of 12 months, not a monthly sticker price. The $24.50 first-year launch offer is competitive with paid Sheets add-ons. At $49/year on renewal, the value case is the focused workflow, not an absolute lowest-price claim.
Personal plan price listed by G2; official checkout varies by billing country. Free tier: 20 recipients/day.
Premium: 12 × the published $17.99 monthly rate. Yearly billing may cost less.
Basic: 12 × the $1.50 monthly rate listed by Capterra. Confirm the actual price at checkout.
Broader alternatives: GMass Premium is $349/year on annual billing; Mailchimp Essentials starts at $156/year equivalent (12 × $13 monthly, 500 contacts). Neither is a Sheets-first add-on.
Annual comparisons use published yearly prices where available; otherwise they show 12 × the published monthly rate, not an annual-billing quote. YAMM and Mergo figures rely on G2/Capterra listings. Verify at checkout. Currency, taxes, quotas, billing terms, and plan features differ. Sources: YAMM · YAMM listed price · Mailmeteor · Mergo · Mergo listed price · GMass · Mailchimp
QUESTIONS, ANSWERED
AI EMAIL AUTOMATION
Work from the Google Sheet your team already knows.